About Smith & Associates Insurance Group
At Smith & Associates Insurance Group, we believe insurance doesn’t have to be boring or stressful — it should feel like someone actually has your back (because we do). As a local, independent agency based right here in Louisville, we work with top carriers to find coverage that actually fits you — your life, your budget, and your “what ifs.” Whether it’s auto, home, life, or business insurance, we make it easy, honest, and maybe even a little fun. You’re not just another policy number to us — you’re family (the kind we actually like).
We offer a range of policies for individuals, families, & businesses
Providing Coverage for Over 5 years
With over 5 years of experience and a fresh, modern approach, Smith & Associates Insurance Group is here to make insurance feel a whole lot easier — and a lot less outdated. We’re a locally owned, independent agency that uses today’s tools (yes, real tech!) to shop top carriers and deliver fast, personalized coverage that fits your life. Whether it’s auto, home, life, or business insurance, we blend experience with innovation to keep things simple, affordable, and actually understandable. No call centers, no robots — just real people who’ve got your back.
Our Mission
To provide personalized, affordable insurance solutions through a modern, client-first approach. We’re on a mission to simplify the insurance process, build lasting relationships, and protect what matters most — with real people, real options, and real care.
Our Vision
To change the way people experience insurance — with real relationships, modern tools, and coverage that actually makes sense. We’re here to protect what matters most while making the process simple, honest, and built around you.
Policies
Agents
Years in Business
Free Quotes
No fees, no fluff — just real quotes, real fast.
What We Offer
From auto and home to life, health, and business insurance — we offer tailored coverage, expert guidance, and real savings you can count on.
General Insurance Policies
We offer a wide range of personal and commercial insurance policies to keep you protected — no matter what life throws your way.
Premium Customer Service
Our clients deserve the best — that’s why we deliver fast, personalized support with real people who truly care. We don’t do call centers and hold music — just real, friendly service from people who’ve got your back.
Customized Plans
No two lives are the same — that’s why we tailor each insurance plan to fit your unique needs, goals, and budget. One-size-fits-all? Not here. We customize your coverage to fit you perfectly.
Online Policy Management
Easily access, update, and manage your policies anytime, anywhere — all from your phone or computer.
Low Rates & Best Quality
We do the shopping for you, comparing top carriers to get you the best mix of low rates and solid coverage. No compromises, just smart insurance.
Our Team of Experts
We’re not just insurance pros — we’re real people who care, here to guide you every step of the way.
Shante' Smith
CEO & Licensed Agent
Fueled by medium steaks and a real passion for helping people protect what matters most. I believe insurance doesn’t have to be confusing or cold — I love making it simple, personal, and maybe even a little fun. Whether it’s home, auto, or life, I’m here to make sure you’re covered and confident.
Shelby Smith
CEO & Licensed Agent
History buff, movie lover, and proudly obsessed with all things insurance. I enjoy helping clients understand their coverage like it’s part of their own story — clear, meaningful, and tailored to their life. Whether you’re protecting your home, car, or future, I’m here to make insurance simple and stress-free.
Ken Kemp
Customer Support
Dog lover, bookworm, and your go-to guy for smart, reliable insurance. I take pride in helping clients find coverage that truly fits — not just on paper, but in real life. Whether it’s protecting your family, your ride, or your business, I’m here to make sure you’re covered with confidence.
Put You & Your Family in Good Hands
Get In Touch
Have a question or ready to get started? Reach out — we’re here to help, no pressure, just real support.
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